3 deliverables built from 20+ hours of research into SaaS Club's digital presence, coaching programs, content library, and competitive landscape.
Omer, you have built one of the most respected SaaS founder communities from scratch. 10 years. 474+ podcast episodes. Three coaching programs with specific, measurable results.
And you have done it entirely organically. No Facebook Pixel on your site. No retargeting. No Meta campaigns. No paid acquisition of any kind.
That is not a weakness. That is proof your product works without paid amplification. But it also means every new subscriber, every new coaching applicant, every dollar of revenue comes from organic effort alone. What happens when you add paid fuel to an engine that already runs?
15 minutes. We will cover the ad strategy, VSL script, and email sequence in detail.
Let's TalkWe checked saasclub.io's source code on every page. No Facebook Pixel. No fbq('init' anywhere. No Hyros, no TripleWhale, no CAPI, no advanced attribution tools. We checked the Meta Ad Library for the SaaS Club Facebook page and for your personal name. No active ads.
What this costs you: Dan Martell's SaaS Academy runs aggressive paid acquisition. TK Kader runs YouTube ads and Meta campaigns. These competitors are buying the attention of early-stage SaaS founders who would be a better fit for your more accessible programs ($2K Launch vs. Martell's $25K+). Every month you rely solely on organic, they are paying to get in front of your ideal customer before you do.
The fix: Full Meta Ads campaign architecture. Three ad scripts written in your voice. Three campaign angles. Retargeting for coaching page visitors. Budget framework starting at $50/day. All built from your existing testimonials and content.
saasclub.io/launch, /mastermind, and /accelerate are all text-only. Strong copy. Good testimonials. Clear pricing. But no video.
What this costs you: SaaS founders considering a $2,000-$5,000 coaching investment want to hear the coach before they commit. Text does some of that work. Video does all of it. A founder who watches a 5-7 minute VSL and hears you talk about the journey from zero to $10K MRR is significantly more likely to hit "Apply."
The fix: A full VSL script for the Launch program. 5-7 minutes when filmed. Built from your testimonials and coached founder results. Designed to sit at the top of saasclub.io/launch.
SaaS Club runs on ActiveCampaign (account ID 24977410). The newsletter has 5,000+ subscribers. Subscribers get weekly emails with podcast episodes. The coaching pages link to application forms. But there is no visible bridge between the two.
What this costs you: Even a 1% conversion improvement on 5,000 subscribers is 50 new coaching applicants. At a $2K price point, that is $100K in revenue from people already in your audience.
The fix: A 6-email application nurture sequence. Each email moves a subscriber one step closer to "I should apply for this." Implementation-ready for ActiveCampaign.
This is not a generic "you should run ads" recommendation. Here is why the timing is right for SaaS Club specifically:
1. Proven offer with quantifiable results. Launch has testimonials with specific MRR numbers ($3.5K MRR in 2 months, $10K customer within months). These convert in ads.
2. Content library as creative fuel. 474+ podcast episodes. Each one is a potential ad hook.
3. Low-competition ad landscape. The SaaS coaching space on Meta is not saturated. Your CPMs will be lower than fitness or real estate coaching.
4. Application-based model controls volume. More traffic means more applicants, and you accept who fits. The application is a natural throttle.
5. Email list as seed audience. 5,000+ ActiveCampaign subscribers become a seed for Lookalike Audiences on Meta.
| Phase | Daily | Monthly | Duration | Goal |
|---|---|---|---|---|
| Testing | $50/day | $1,500 | Weeks 1-4 | Test 3 scripts, 3 audiences |
| Scaling | $100/day | $3,000 | Weeks 5-8 | Scale winners, add retargeting |
| Mature | $150-250/day | $4,500-7,500 | Month 3+ | Full funnel, optimize for app cost |
Cold Audiences: SaaS/B2B software interests, founder/CEO job titles (company size 1-10), tech early adopters, 1% Lookalike of your email list.
Retargeting: /launch visitors (30 days), /mastermind visitors (30 days), all site visitors (60 days), 75%+ video viewers.
Exclusions: Current members (suppression list), already-applied (suppression from form).
Format: Talking head, Omer to camera | Length: 45-60 seconds | Angle: Testimonial-driven
"One of our members spent two years trying to get his SaaS off the ground. Two months after joining our program, he hit $3.5K in monthly recurring revenue."
"His name is Mundo. He built a CRM for a specific market. He had the idea. He had the skills. What he did not have was a roadmap and someone to hold him accountable.
That is what SaaS Club Launch does. Every week we get on a call. You bring your biggest challenge. We solve it together. Not theory. Not a course you watch alone. Live coaching with me and a group of founders at your exact stage.
We have helped over 150 SaaS founders get from zero to their first $10K in monthly revenue. Some faster than others. But the ones who show up every week and do the work? They move."
"If you are building a SaaS and you are stuck below $10K MRR, I built this program for you. Link is below. Apply and let us talk."
Format: Talking head or voiceover with B-roll | Length: 45-60 seconds | Angle: Authority/Insight
"I have interviewed over 500 SaaS founders. The ones who make it past $10K MRR all do the same three things."
"They validate before they build. They pick one acquisition channel and go deep. And they get feedback from people who have already done it.
The founders who stay stuck? They build in isolation. They guess at pricing. They spread themselves across five channels and wonder why nothing works.
I have seen this pattern repeat 500 times. So I built a coaching program around fixing it. SaaS Club Launch is a weekly live coaching program for founders going from zero to $10K MRR. You get me on a call every week. You get a community of founders at your stage. And you get the frameworks I pulled from a decade of founder conversations."
"If you are a SaaS founder and you want to stop guessing, the link is below."
Format: Talking head, Omer to camera | Length: 30-45 seconds | Angle: Pain-Point/Urgency
"There is a SaaS founder in your exact niche who joined our program last month. They are getting weekly coaching, live feedback, and a community of founders pushing them forward."
"You are still figuring it out alone.
Every week you spend guessing at pricing, testing random marketing tactics, and second-guessing your roadmap is a week your competition is not wasting.
SaaS Club Launch is $2,000 for a full year of weekly coaching. That is less than most founders spend on tools they barely use."
"Apply below. Let us see if it is a fit."
Hook: "If you have been stuck at the same MRR for 3+ months, it is not a tactics problem."
Target: SaaS founders with launched products, $1K-$9K MRR, feeling stuck.
Emotional driver: Frustration from plateau.
You built the product. You got your first customers. But MRR has been flat for months.
You have tried content marketing. Cold outreach. Product updates. Nothing moves the needle.
Here is what 500+ SaaS founders taught me: the ceiling is not your product. It is your strategy. And strategy is hard to fix alone.
SaaS Club Launch is weekly coaching for founders going from zero to $10K MRR. Real conversations. Real accountability. A community of founders who get it.
$2,000 for 12 months. Apply below.
Hook: "You do not need a technical co-founder to build a SaaS in 2026."
Target: Non-technical aspiring SaaS founders with domain expertise.
Emotional driver: "I can not build this because I am not technical" being shattered.
Three years ago, you needed a technical co-founder or $50K to build an MVP.
Today, founders in our program are building and shipping SaaS products using Claude Code, Cursor, and AI workflows. No traditional coding.
SaaS Club Launch teaches you the AI tools and the business strategy. Weekly coaching calls. Direct access to me. A community of founders at your stage.
Several members have gone from zero to paying customers without writing a single line of code themselves.
$2,000 for 12 months. Apply below.
Hook: "The reason you are stuck is not your product. It is that you are building alone."
Target: Solo SaaS founders, side-project builders, bootstrappers.
Emotional driver: Loneliness and imposter syndrome.
Your friends do not understand why you are spending every weekend building software nobody has heard of.
Your family thinks you should get a "real" job.
Twitter makes every other founder look like they have it figured out.
You do not need another course. You need a room of people who are going through the same thing you are.
SaaS Club Launch is weekly coaching with founders at your stage. Real conversations. Real feedback. Real accountability.
150+ founders coached. 500+ interviewed. 10 years of learning what actually works.
$2,000 for 12 months. Apply below.
Audience: saasclub.io/launch visitors who did not apply (30-day window)
Ad: Testimonial-driven (Ad Script 1). "Still thinking about it? Mundo was too. Then he hit $3.5K MRR in 2 months."
Frequency: 1 impression per day | Duration: 14 days after visit
Audience: saasclub.io/mastermind visitors who did not apply (30-day window)
Ad: Authority script (Ad Script 2). "If you are past $10K MRR and scaling alone, this is for you."
Frequency: 1 impression per day | Duration: 14 days after visit
Audience: All saasclub.io visitors (60-day window)
Ad: Isolation angle (Campaign Angle 3 as static image or short clip)
Goal: Move general visitors toward /launch or /mastermind pages
Frequency: 3 impressions per week
Audience: People who watched 75%+ of any ad (7-day window)
Ad: 15-second direct response. "You watched the whole thing. You are clearly thinking about it. Here is the application link."
Target page: saasclub.io/launch | Price point: $2,000/year | Audience: Warm traffic (newsletter, podcast, social)
"If you are building a SaaS and you are stuck below $10K in monthly recurring revenue, this video is for you.
I have spent the last 10 years interviewing over 500 SaaS founders on The SaaS Podcast. The founders who hit $10K MRR and beyond all share three things in common. And the founders who stay stuck all share the same three mistakes.
I am going to walk you through both. And then I am going to show you the program I built to help founders like you get from where you are to $10K MRR."
"My name is Omer Khan. I am a former Microsoft engineer. I started SaaS Club in 2014 because I kept seeing the same thing happen to early-stage SaaS founders.
They would have a solid idea. They would build the product. They would get a few customers. And then they would get stuck.
Not because the product was bad. Not because the market was wrong. But because they were making decisions in a vacuum. No one to tell them their pricing was too low. No one to point out they were chasing the wrong acquisition channel. No one to say: stop building features and go talk to 10 customers this week.
I know this because I made every one of those mistakes myself. And then I watched 500+ founders make the same ones on the podcast.
So I built a program around fixing it."
"Here are the three things that separate founders who break through from founders who stay stuck.
First: they validate before they build. The stuck founders spend 6 months building features. The successful ones spend 6 weeks talking to customers. One of our members, Mundo, spent 2 years going back and forth on his idea. Two months after joining Launch, he had an MVP and was at $3.5K MRR. The difference was not talent. It was having someone say: stop overthinking, ship it, and talk to users.
Second: they pick one channel and go deep. The stuck founders try content marketing, cold email, Product Hunt, Twitter, and LinkedIn all at once. The successful ones pick one channel, learn it deeply, and do not move on until it works. Kenton Baker joined Launch, focused on direct outreach, and landed a $10K customer within months.
Third: they get feedback from people who have done it. Building SaaS is lonely. Your friends do not get it. Your family does not get it. The founders who make it have a room of people who understand exactly what they are going through. That room is what Launch is."
"SaaS Club Launch is a 12-month coaching program for early-stage SaaS founders.
Here is what you get:
Weekly live coaching calls. Every Thursday at 12pm Eastern. You bring your biggest challenge. We work through it together. I am on every call. This is not a course you watch alone.
Direct access to me. Email or DM me between calls whenever you are stuck. You do not have to wait a week to get help.
A private community of founders at your stage. People who understand what it is like to get 3 signups in a month and wonder if this is going to work.
Proven frameworks for validation, positioning, pricing, and acquisition. Not theory. The playbooks I pulled from 500+ founder conversations.
AI training and workflows. Several of our members are building and shipping products using AI tools without writing traditional code. If you are non-technical, this changes the equation completely.
The investment is $2,000 for 12 months. Or three monthly payments of $750. No hidden fees. No upsells.
For context, that is less than the cost of one freelance developer for one week. And you get 52 weeks of coaching, community, and direct access."
"If you are thinking 'I do not have time for this,' most of our members have full-time jobs. The calls are one hour per week, recorded if you miss one.
If you are thinking 'I am not technical,' several members have built products without writing code. We teach the AI workflows that make that possible.
If you are thinking 'I have been burned by programs before,' I understand. The difference here is I am on every call, I answer every DM, and I have been doing this since 2014. This is not a course someone recorded and forgot about."
"If you are a SaaS founder and you want to stop building alone, here is what to do next.
Click the Apply button below this video. Fill out the short application. It takes about 2 minutes.
I review every application personally. If it looks like Launch is a fit, we will set up a quick chat to make sure we are aligned.
And if it is not a fit, I will tell you that too. I would rather point you in the right direction than take your money for a program that is not right for you.
Either way, the application is below. I will see you on Thursday."
Platform: ActiveCampaign | Trigger: New newsletter subscriber | Cadence: 1 email every 3 days | Goal: Drive coaching applications
Subject: the pattern I keep seeing
I have interviewed over 500 SaaS founders on The SaaS Podcast.
After a while, you start seeing the same thing over and over. The founders who break through $10K MRR do three things differently. They validate fast, they go deep on one channel, and they get feedback from people who have done it.
The ones who stay stuck? They build in isolation, spread themselves thin, and guess at everything.
Here is the thing. Both groups work equally hard. The difference is not effort. It is who is in the room with you.
That is why I built SaaS Club. But more on that later. For now, here is an episode where a founder went from $200/month to $4M ARR bootstrapped. The strategy he used is one of the three I mentioned:
[Link to podcast episode]
Talk soon,
Omer
Subject: 2 years stuck, then $3.5K MRR in 60 days
Mundo Marquez spent 2 years going back and forth on his SaaS idea. He had the skills. He had the market insight. He just could not get unstuck.
Two months after joining SaaS Club Launch, he had a working MVP and was at $3.5K in monthly recurring revenue.
What changed? Not his idea. Not his skills. He joined a weekly call where someone told him: stop overthinking, ship it, and go talk to users.
That was it. No secret framework. Just the right push from people who understood where he was.
If that sounds familiar, here is what Launch looks like:
[Link to saasclub.io/launch]
No pressure. Just worth seeing if you are in that "I know I should be further along" phase.
Omer
Subject: "but I am not technical"
I hear this every week. A founder with deep domain knowledge, clear market insight, and a strong idea. But they think they cannot build because they do not code.
In 2024, that would have been a real blocker. In 2026, it is not.
Several founders in our Launch program have built and shipped SaaS products using AI tools. No traditional code. They use Claude Code, Cursor, and the AI workflows we teach inside the program.
The product is not the hard part anymore. The hard part is knowing what to build, who to build it for, and how to get your first 10 paying customers.
That is what Launch focuses on. Every Thursday we get on a call and work through exactly those questions.
If you are non-technical and wondering if SaaS is still possible for you, it is. Here is how:
[Link to saasclub.io/launch]
Omer
Subject: $25,000 vs. $2,000
Dan Martell's SaaS Academy charges $25,000+ per year. It is a great program. But it is built for founders who are already past $1M ARR.
If you are pre-revenue or under $10K MRR, paying $25K for coaching does not make sense. You need guidance for your stage, not guidance for a stage you have not reached yet.
SaaS Club Launch is $2,000 for 12 months. Weekly calls with me. Direct access via email and DM. A community of founders at your exact stage. Frameworks pulled from 500+ interviews with founders who have been where you are.
Some of our members will graduate to a Martell-level program someday. But right now, they need the right help at the right price.
If that is you:
[Link to saasclub.io/launch]
Omer
Subject: it is lonely, is it not
Your friends think you should get a real job.
Your family does not understand why you spend weekends staring at a screen building software nobody has heard of.
Twitter makes every other founder look like they cracked the code.
And you are sitting there at 11pm wondering if this is going to work.
I know because I have heard this from every one of the 150+ founders I have coached. It is the most common thing they say in the first call: "I just needed to talk to someone who gets it."
That is what the Launch community is. A room of founders at your exact stage who understand what you are going through. Not a Slack channel with 10,000 strangers. A small, vetted group who show up every week.
If that sounds like what you need right now:
[Link to saasclub.io/launch]
Omer
Subject: one question
If you have been reading these emails, you are probably thinking about it.
So here is my question: what is stopping you?
If it is the money, $2,000 over 12 months is $167/month. Less than most SaaS tools you are probably paying for.
If it is the time, the calls are one hour per week. Most members have full-time jobs.
If it is trust, I understand. Here is what I would say: I have been doing this since 2014. I am on every call. I answer every DM. I have coached 150+ founders. If it is not working for you after you put in the effort, I will work with you to make it right.
The application takes about 2 minutes. I review every one personally.
[Link to saasclub.io/launch - Apply Now]
Omer
P.S. If you are past $10K MRR and looking for something more advanced, check out the Mastermind instead: [Link to saasclub.io/mastermind]
Everything above is yours. If you want us to build and run the whole system, let's talk.
Let's Talk